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Re-Branding / Logo / UX/UI / Web Design / Print / Animation / Marketing / Signage

When approaching the redesign of the childcare and lifestyle brand, SoulShine, I felt it was important to strike a balance between a strong visual presence and a soothing, calming aesthetic. The aim was to create a new identity that exuded clarity and simplicity while maintaining a sense of familiarity. The warm letterforms help create a welcoming and friendly impression, reflecting the nurturing environment that SoulShine aims to provide. From there a roll out of new brand and marketing materials including: a brand guide, website, social media content, staff collateral, student swag, and a music album.


View The SoulShine Website

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