My approach to rebranding Green Boom was rooted around the aposematic visuals we see occur biologically in nature. Taking that to the next step I wanted to redefine what it meant to be green, in an industry so saturated by companies touting “being green”, and more often than not using the color green, I chose to differentiate the brand by standing our ground with a memorable and organic shape to reference to product, approachable typeface, and vibrantly balanced color palette.